Fashion Brands That Thrived During The COVID Pandemic


“When the pandemic strike, my very first considered was, I’m in difficulty. I experienced $250,000 really worth of inventory that no person wanted,” says Sabrina Zohar, the founder of softwear, a Brooklyn-primarily based manufacturer of sustainable loungewear. “I had a real concern that we were being likely to close our doors and liquidate.” She was barely the only fashion company imagining that. When COVID-19 took hold and ushered anyone indoors, the foreseeable future of fashion appeared bleak. Like softwear, a lot of manufacturers were left with goods that no one was obtaining, with customers uncertain about what is future stores have been canceling orders from brands and even beloved labels and stores started shutting doors. Months later on, the business is continue to recovering from the fallout, with several hoping to make ample to deal with expenses — ignore about turning a financial gain — this yr. Yet via ingenuity and strategic design and style pivots, some style makes have uncovered achievement despite it all.



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