Sleeper Bridal Collection Includes Nightgowns & Shoes


“We desired to produce a little something that came from [a] child’s drawings — from the time when we imagined ourselves as brides putting on lace, curtain veils at our grandmothers’ country houses,” Sleeper founders, Kate Zubarieva and Asya Varetsa, shared in the push release. “We required to make this naive, childhood fantasy appear genuine.” To do so, the brand’s founders tapped artists Masha Reva and Ivan Grabko to create the marketing campaign, shot on the shore of the Black Sea. “We made decorations that took us back to childhood: A bed-sheet castle, [a] true wedding ceremony Cadillac, [a] visitor desk, and golden crowns made of tinfoil,” said Reva in the release. “Play, sincerity, and naivety are the feelings we desired to evoke by our established-design and style. We immersed the movie crew into childhood, exactly where anything is genuine if you imagine it to be.” 



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