TikTok Is Impacting The Luxury Resale Market

One particular illustration is Gucci’s legendary Jackie bag, which was launched in 1961 and named following previous very first woman Jacqueline Kennedy. On the app, #gucci has created over 3.1 billion sights, when the #guccijackie1961 has developed about 21 million sights, many thanks to creators’ films sharing their hauls and styling guidelines, as effectively as news and historical facts about the brand. In accordance to The RealReal, the demand from customers for the Gucci Jackie bag has grown 50% yr-above-yr, driving up the normal profits cost by 65%.  

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